![]() There is, of course, a huge upside for the developers, who will avoid the 30 percent fee charged by the Google Play Store for in-app purchases. The Billion Dollar Upside of Going Direct ![]() There aren’t too many app developers who would risk such a high profile launch without such a highly visible and proven distribution channel on their side, but when you have a product that gamers are literally salivating to get their hands on – what are the risks? ![]() Epic Games, however, has grabbed even more headlines by announcing it will launch the game without the aid of the world’s largest app marketplace (Google’s Play Store). You might think that the release of the world’s most popular game (Fortnite) on the world’s most popular mobile platform (Android) would already be pretty big news.
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